Selected work

Campaign visuals produced under art direction

A sample of engagement types from our Toronto studio. Client names withheld where NDAs apply; descriptions reflect real production patterns across generative brand imagery, retail packaging, and paid-social systems.

Client review session of generative campaign visuals

CPG · Seasonal campaign

Winter flavour range — 24 master visuals

A national beverage client needed lifestyle and product-in-context imagery for a limited winter line before flavour labs finalized liquid colour. We built a controlled diffusion pipeline matched to their pack dieline, generated scene variants with consistent snow texture and glass condensation, and ran three client review rounds in eight business days. Final masters shipped in RGB and CMYK with usage rights scoped to Canada and the United States for eighteen months.

Print proofs of synthetic campaign imagery prepared for large-format output

Retail · In-store signage

Large-format OOH from synthetic locations

A grocery retailer required aisle headers featuring store environments they could not photograph during renovation. Art direction specified fixture heights, lighting temperature, and talent diversity targets. We composited generated environments with photographed product packs supplied by the client, upscaled to 150 dpi at final trim size, and supplied ICC-tagged TIFFs their print vendor accepted without rework. Synthetic location disclosure copy was drafted for the client's legal team.

Engagement patterns

What successful projects share

Across categories, the productions that ship on time start with a written brief that names channels, dimensions, and approval stakeholders. We decline to guess whether a visual is for a 9:16 story or a wrapped streetcar if no one has decided yet — not because we are rigid, but because aspect-ratio assumptions waste generation budget.

Strong clients also share reference material liberally: past campaigns that felt on-brand, shots that failed, and colour swatches beyond the primary palette. Our art directors feed those into style adapters and negative prompts so diffusion outputs respect texture and mood, not just logo placement.

Agency embeds

Creative agencies white-label our generation and retouch capacity during pitch season. We attend internal reviews by video, iterate prompts live, and hand off layered PSDs when pitches convert to production.

In-house brand teams

Marketing departments retain monthly generation hours for always-on social. A named producer learns your DAM taxonomy and ships files upload-ready with synthetic-media flags set per your governance policy.

Startup launches

Early-stage companies use us for pack explorations and App Store imagery before manufacturing. Fixed-scope packages keep spend predictable while still delivering art-directed results rather than template fillers.

Your project next

We show more on a call under NDA

Portfolio depth in regulated and luxury categories is available during briefing calls. Tell us your sector and timeline — we will prepare relevant case notes without breaching confidentiality.

Start a visual brief